SONY Day

MEET SONY AT MILFORD PHOTO!

  • MEET our SONY representative!
  • UPGRADE firmware on Sony products
  • TEST drive the hottest gear from SONY
  • TRADE your old gear and upgrade to a new SONY camera or lens
  • STACK the savings for the best price!
📅 Wednesday, August 12, 2026
⏰ 11 AM to 3 PM		 📍 Milford Photo
    22 River Street
    Milford, CT 06460
Sony Day

FIRST LOOK AT THE NEWEST GEAR

BE FIRST TO SEE THE NEW SONY RX10 V PREMIUM 25x HIGH-ZOOM & FX5 FULL-FRAME CINEMA CAMERAS IN PERSON!

NEW Sony RX10 V Premium 25x High-zoom Camera

NEW Sony RX10 V Premium 25x High-zoom Camera

Capture virtually any subject with a single integrated camera.

  • a 24-600mm zoom lens
  • AI-powered autofocus
  • high-speed 30fps shooting
  • advanced video capabilities

NEW Sony FX5 Full-frame Cinema Camera

Sony Cinema Line | FX5 Full-frame Cinema Camera

Step confidently into the next stage of your filmmaking journey!

  • internal 16-bit RAW recording
  • 3:2 open gate up to 5K60
  • three base ISO

TRADE-UP OR SELL YOUR GEAR

TURN YOUR OLD GEAR INTO NEW SONY CAMERAS & LENSES

Trade-Up Bonus

If you’re looking to upgrade your camera equipment or just make some extra money, don't miss this event. Bring your digital and film gear and receive a 10% Trade-Up Bonus when you use your entire trade-in amount to purchase a new SONY camera or lens at Milford Photo. Stack your Trade-Up Bonus on Instant Savings deals for the best price.


Stop in and our appraisers will give you a quote for your clean, working, used photography equipment on the spot.

  • Option 1: Trade Up to a New Camera / Lens

    Trade Your Old Cameras and Lenses at Milford Photo

    If you choose to use your entire trade-in amount to purchase a new OM System camera or lens at Milford Photo, we will add an additional 10% Trade-Up Bonus to the value of your gear.


    A Trade-Up Voucher will be issued.


    Stack your Trade-Up Voucher on current Instant Savings for unbeatable deals!


    Use Your Trade-Up Voucher in-store during the event.

  • Option 2: Sell Your Gear

    Our appraisers will provide an instant quote for the value of your gear.


    Payments will be made by check.

STACK THE SAVINGS

📷 ORIGINAL PRICE

                                                                               

✨ YOUR NEW PRICE

What To Bring

  • A charged battery and charger (cameras without a battery and charger will receive a lower offer)
  • Your state-issued driver's license or state-issued photo ID (we can’t pay you without it)



Know Before You Go

  • Ensure batteries (rechargeable or single-use) are fully charged - we will NOT be able to test your gear without it.
  • Do not bring items with battery corrosion.
  • Check that your items do not have mold/fungus in or on them.


Due to the high cost of repairs, we buy cameras and lenses in clean, working condition. We will be happy to responsibly recycle any cameras or accessories that are not in good working order.